Herr Beauty Brand and Content Creation Guidelines

Welcome to the Herr Beauty Ambassador Family!

As an ambassador, your creativity and passion are essential to spreading the beauty and empowerment that Herr Beauty stands for. These guidelines are designed to help you create content that is engaging, inspiring, and aligned with our brand's ethos.

1. Brand Identity

  • Mission: Herr Beauty is dedicated to empowering individuals through DIY beauty, offering high-quality, easy-to-use products that inspire confidence and creativity.
  • Voice and Tone: Our brand communicates in a positive, empowering, and inclusive tone. We encourage you to be inspirational, supportive, and authentic, reflecting the confidence and creativity that our products aim to foster.
  • Visual Identity: Maintain a clean, elegant, and aspirational aesthetic in your content. Our look is polished yet approachable, emphasizing the beauty and quality of our products.

2. Content Guidelines

  • Product Focus: When creating content, ensure that Herr Beauty's products are the central focus. Demonstrate their application, benefits, and versatility, showcasing your personal touch and creativity.
  • No Competing Products: To maintain brand integrity and message consistency, please do not feature or mention competitor products, especially in lash-related content. Your focus should be solely on promoting and demonstrating Herr Beauty's offerings.
  • Authenticity and Transparency: Share your genuine experiences and thoughts about our products. Authenticity resonates with audiences and builds trust.
  • Diversity and Inclusivity: Herr Beauty celebrates diversity. Please ensure your content is inclusive, welcoming, and respectful to all audiences.
  • Quality Standards: Produce high-resolution, well-lit, and visually appealing content. Your content should reflect the premium quality of Herr Beauty products.

3. Social Media Best Practices

  • Hashtags and Tagging: Use the appropriate hashtags and tag Herr Beauty's official social media profiles in your posts. This increases visibility and allows us to engage with your content.
  • Engagement: Interact positively with your followers and respond to comments and questions about Herr Beauty products. Your engagement helps build a community around our brand.
  • Platform Guidelines: Adhere to the guidelines and terms of service of each social media platform you use. Ensure your content complies with these rules to prevent it from being flagged or removed.

4. Legal Compliance

  • Intellectual Property: Do not use copyrighted material without authorization. Respect intellectual property rights and ensure your content is original.
  • Disclosure: Clearly disclose your partnership with Herr Beauty in a transparent manner, following FTC guidelines to maintain trust with your audience.

5. Feedback and Continuous Improvement

  • Open Communication: We value your insights and feedback on our products and guidelines. Please feel free to share your experiences and suggestions with us.
  • Updates: Stay updated with any changes to our guidelines or product offerings. We will communicate any significant updates to ensure your content remains current and compliant.

Together, we can inspire beauty and confidence. Thank you for being an integral part of the Herr Beauty family!